Nelson Fathollahi, President & CEO Of Greensound Technology:
We first met the directors of IDCP at the CES exhibition in Las Vegas where we were exhibiting our glass speakers. It was clear from the first moment that they were highly experienced, knowledgeable, but also critical in a positive sense.
Immediately after the CES we started discussing a potential cooperation, a few weeks after our first meeting IDPC took the trouble to visit our headquarters in California, a step that greatly increased our confidence in their intentions. A few weeks after our meeting we were able to sign a distribution agreement.
The European market consists of dozens of countries with many different languages, major cultural differences, and complicated laws and regulations. This makes the European market very difficult to enter for non-European suppliers. IDCP knows like no other this complex environment and is capable of finding the right retailers or distributors for each country. Right from the start of our cooperation IDCP has greatly helped us to build our brand in Europe, on a strategic as well as an operational level. For example, what particularly impressed us was the fact that IDCP developed and implemented a full European website in 8 different languages (including Russian and Turkish) in a few weeks.
For us, a major reason to grant European distribution rights to IDCP was the fact that they act as a distribution hub for the whole of Europe including Turkey and Russia. IDCP is much more than an agent or a sales consultancy, they stock our products and are able to re-distribute our products in lower volumes against lower costs to new European resellers or end-users. For most resellers or end-users this is not only much cheaper, but also takes down several logistic barriers.
For manufacturers of high-tech and innovative products IDCP is the ideal partner to enter the European market or to reorganize European operations. IDCP is effectively our European headquarters without the high costs and the high risks of starting a European subsidiary by oneself. We cannot imagine a better partner and are proud to have them act on behalf of us as Greensound Europe.
President & CEO